Take a (picture) tour of our wash facility.

Cover Image

A little over a year ago, we decided to expand our wash operation into a larger facility. It was a big move, and today we’re set up to wash your rugs faster and better than ever before. Join us for a quick tour of our new facility and learn what we can do for you and your rugs.




Fenced in Area
Air Dusting area.

First we have our “Dry Phase” area. When your rug comes into our facility the first thing we do is measure and inspect it, looking for any special needs that it has. We determine the best methods for cleaning your rug, and contact you if we find any special considerations that need your attention. Next, we remove all of the loose soil from its foundation. This involves an air dusting technique and/or a tumble dusting technique. Our new facility has a large fenced in area where we can do more air dusting than ever before and the largest available tumble duster which gently drops the dirt out of your rug faster than any other known method.

Tumble duster.  And yes, that is dust you see pouring out.
Soaking Tube
“Pre-Soaking” vat

Next we enter the “Wet Phase” area of the facility. First your rug is treated and “pre-spotted” to ensure the dyes remain stable and tough stains are broken apart. If the rug has heavy urine saturation, we use isolated pre-soaking vats to disinfect and break apart the urine before tub washing them. Next, it goes into our wash tub where it churns underwater with gentle chemicals, breaking apart the greasy and dirt in the rug.





Our crew hard at work.

From there, we scrub and detail the rug, then run it through our Mor washer/rinser machine. Not only is this machine the most advanced of its type in the world, but it is a huge time saver for our workers. While it was being built, we worked directly with the manufacturer to make sure we could control every facet of this cleaning step. This ensures that the process is not only safe and effective for cleaning your rug, but uses surprisingly little water too. This is an important factor in New Mexico’s desert climate.

Loading the Mor Machine



Once your rug is clean, we run it
through our centrifuge, where it spins at 1100 RPM, removing most of the remaining moisture. When your rug leaves the centrifuge, it is just slightly damp. This minimizes the chance for dye bleeds and other problems in drying.

Its hard to put into words just how big a part of our operation the drying room is. It can hold over 5,000 square feet of clean rugs and get all of them dry in a single night. With huge fans keeping the air moving, a powerful heater keeping the temperature high, and a simple but effective method to hang large numbers of rugs, this space is without a doubt one of the biggest upgrades we managed to acquire with our move.

Drying Room
State of the art drying room.


Dye Kitchen
Dye Kitchen

After your rug is clean and dry, there are often still more steps that need to be taken. Sometimes this means repairing some damage from your beloved puppy or even re-dying areas on your rug where the sun faded the colors. In our new facility, we have all the space we could ever ask for to address these issues. There is a nice big area to use for the application of moth resistant spray and Fiber ProTector brand stain guard, a sectioned off area where we can stretch and block your rugs, another for pad cutting, a large and supply filled repair area where our workers can address any repair needs your rug may have, and even a “Dye Kitchen” where we can custom mix dyes for recoloring and repairing your rug.

Repair Stuff
Our repair specialists can fix any rug.

And of course, what tour would be complete without stopping at our employee’s favorite space. The break room, where after a long hard day of washing and repairing rugs, they can take a much needed rest break.

Break Room

Obviously the most important part!

Want to see a rug go through our process start to finish? Take a few minutes to watch our wash video.



By: Matt Gabel

Matt Gabel is the Retail Manager at Serafian’s Oriental Rugs. He has been working closely with rugs for over 25 years.  Serafian’s offers free pick up and delivery in the Albuquerque metro area. For more information, call (505) 504-RUGS or go to serafians.com

Rugs of the World – Tabriz

Persia (or Iran) has long been the center for weaving innovation in the Middle East. A huge variety of rug types, qualities, and traditions come from this diverse country. Among the most famous and highest quality Persian Rugs are Tabriz. Tabriz is a major city in the Northwestern, Azerbaijan region of Iran, very close to the Caspian Sea. Even from Tabriz a large number of rugs have been created. Today, we are going to go over the most common three Tabriz rugs, Mahi, Nachsche, and Taba.


Mahi Tabriz are by far the most sought after and traditional of Tabriz carpets. There are three main parts to this pattern, the overarching pattern, the detailed field pattern, and the border. Each has its own story. The overarching design is a simple medallion pattern that starts in the center of the rug and emanates outward. This part of the design represents the concentric circles formed by dropping a pebble into a still pond.

Mahi Tabriz

For the more detailed field design, Mahi Tabriz use a traditional Herati, or “fish”, pattern. This consists of a diamond with four opposing oak leaves. Continuing out from the oak leaves, the design repeats itself with the leaves mirroring their image around a small flower. This pattern represents a fisherman in his boat and two fish swimming around the reflection of the moon.

Herati Pattern
Herati Pattern

The third and final part of the design is the border, which can vary from one Mahi to the next, but most commonly uses the Sammovar pattern. Sometimes called the “Turtle and Crab” border, this border uses large floral motifs that look like and represent a swimming sea turtle and a crabs claws.

Samovar Border
“Turtle and Crab” border

While Mahi Tabriz can be done in a wide variety of qualities, most are woven using exceptional materials and have very high knot counts. As such, these rugs have earned themselves a reputation for being some of the best in the world.


One of the more popular types of Tabriz is known as Nachshe. Where some Tabriz rugs use small repeating motifs, Nachsche use more colorful, open, floral motifs. They typically have strong central medallions, long flowing tendrils (known as Islimi), and many groups of small flowers. Very commonly, silk is woven into these rugs as a highlight color. These rugs are almost always woven at very high knot counts, generally starting at 250 knots/inch and going as high as 500 knots/inch or more.

Nachshe approximately translates to “cartoon”, or “pattern” in English. Originally these rugs were being woven to emulate some of the motifs and design elements of European rugs. The people of Tabriz used hand drawn patterns or “cartoons” as their basis for this, hence the name, Nacshe. Today, the Iranian people have truly adopted this style into their weaving lexicon. In fact, Nacshe Tabriz may be the most popular type of rug sold in Iran.

Nacshe Tabriz


Lastly we have Tabba Tabriz. A type of rug that was developed and popularized in the late 1960’s and early 1970’s.  In truth, Taba are not actually Tabriz, rather they are woven in the city of Tabas.  However, since they often use Tabriz designs and motifs, they earned the name Tabriz.  

Taba tabriz are very distinctly different from their other Tabriz cousins. A typical color palette for Taba consists of Ivory, Orange, and Mint Green. Most are woven more coarsely, with knot counts ranging from the mid eighties on up to around 150 knots/inch. They also tend to use wool that doesn’t hold up as well when compared to other Tabriz. During the 1970’s a lot of Taba were woven, so it is common to see them today. However, they tend to wear out more quickly and will likely not have the same longevity or long term value of other Tabriz. This is not to say that they are bad rugs, but rather that other, and in fact most, Tabriz rugs are exceptional.

Taba Tabriz
Taba Tabriz



By: Matt Gabel

Matt Gabel is the Retail Manager at Serafian’s Oriental Rugs. He has been working closely with rugs for over 25 years.  Serafian’s offers free pick up and delivery in the Albuquerque metro area. For more information, call (505) 504-RUGS or go to serafians.com

Wrapping and Storing Your Rugs

We all love our rugs. Sometimes, though, we have reason to keep them off the floor for an extended period of time. Maybe you’ve got a new puppy. You could be moving, remodeling, or downsizing. Whatever the reason is, it’s important to make sure your rugs are well-protected when in long term storage. Don’t just roll them up and put them in the closet! Dark, cool, quiet places are the most common areas for moth infestation. It’s key to have your rugs wrapped in a material that moths won’t touch, like cotton, plastic or tyvek. Let us show you, step by step, how to wrap and store your rugs for the long term:


By: Matt Gabel

Matt Gabel is the Retail Manager at Serafian’s Oriental Rugs. He has been working closely with rugs for over 25 years.  Serafian’s offers free pick up and delivery in the Albuquerque metro area. For more information, call (505) 504-RUGS or go to serafians.com

Amazing New Fiber Protection Technology!

Serafian’s has sold various fiber protection and stain-repellant products over the course of our history. We are extremely pleased and excited to announce that we have finally found a product that not only do we believe in 100%, but completely amazes us in its effectiveness!

547 Fiber ProTector was created by Norweigan scientists and is a hydrophobic polymer spray that is unquestionably the most advanced and effective fiber protection system available. This isn’t Scotch Guard, and it’s not a temporary fail-safe against staining.

Fiber ProTector forms an invisible shield around textile fibers providing an effective barrier against all kinds of organic matter such as pet stains, as well as food, drinks, dust and debris that on unprotected tiles would create permanent stains.

Our new Fiber ProTector adds UV protection and does not affect the texture of your surfaces or their breathability.  This product is used by major hotel chains, railroad trains, and airlines to protect their seating and furniture. Your rug should benefit from our protection! Call us at Serafian’s to have your rugs treated with 547 Fiber ProTector today.





Holiday Wash In Full Swing!

We asked Albuquerque to bring in their rugs for cleaning before their holiday guests arrived, and they’ve responded in a big way. Our new wash facility, built earlier in the year, is now operating at full capacity, with water flowing, soap bubbling, and dirt disappearing at an unprecedented rate! Here you can see our washers hard at work using our newest rug-cleaning machinery and tools. We’ve worked tirelessly to innovate and refine our process, and our customers are starting to see the results. Using our expanded building, 1,200 gallon wash tub, large centrifuge to spin water out of the rugs at 900 RPM, and a plethora of other tools, products, and techniques, New Mexico’s carpets are now being cleaned better and more thoroughly than they’ve ever been before.

Intrepid wash warriors of the sudsy plains take to their task. 

In addition, the services we offer beyond cleaning have expanded as well. Here, you can see our Wash manager, Brian, hand-dying wool in preparation for a restorative repair on an old, damaged carpet. Also, the fabric protection, rug padding, and storage solutions we offer are second to none as we continue to grow.

Brilliant colors made by a contentiously brilliant man. 

As you can see, we’re proud of the progress we’ve made as a business, and we have you, our customers, to thank for it. Stay with us as we have even more major improvements and announcements to make in the near future, and Happy Holidays!

Larry Mitchell Music Video shoot – featuring Serafian’s Rugs!

Today, world famous guitarist Larry Mitchell shot a new music video, and Serafian’s was honored to have our rugs present as the setpieces! Larry Mitchell is a Grammy award-winning producer, engineer and performer who has toured the world playing guitar with well-known artists including Tracy Chapman, Billy Squier, Ric Ocasek and Miguel Bosé.

We will be sure to post the video for everyone to see when it is completed. In the meantime, here are some images from the shoot.




The Gohar Carpet

All hand-woven carpets are one of a kind, but a special few stand out as truly unique from among them. The “Gohar Carpet”, woven in Armenia in 1149, is one of these. The colors and patterns of this 12th century masterpiece are evocative of antique Caucasian weaving, but the truly unique aspect of this piece is the long Armenian religious script near the top. The text was translated by eminent linguist Norayr de Byzance in 1908 as:

“I, Gohar, full of sin and weak of soul, with my newly learned hands wove this rug. whosoever reads this say a word of mercy to God for me. In the year 1149.”

The Armenian calendar date is equivalent to 1679–1680 A.D.  The “Gohar Carpet” is unusual in that it records the maker’s name. (Gohar or Kohar remains a popular girl’s name in Armenia). The carpet was made for the woman’s church and was probably used only for ceremonial occasions as it remains in an exceptional state of preservation.

We hope you enjoyed this brief look at an exquisite and rare carpet from the distant past. The Gohar carpet was sold to a private collector in 2003. Follow us on facebook for more updates like these!

-Serafian’s Oriental Rugs, Nov. 2015

Rugs of the World – Kazak

One of the more popular types of rugs in the market place these days in known as Kazak. Truth be told, there are two distinctly different types of Kazak. One is the traditional old Kazak woven previous to the 1900’s. The other is a newer type of Kazak based on the older designs that comes form Afghanistan.

The older Kazak were woven by the Armenian people. In fact, Kazak is one of the more famous Armenian weavings. Done in the area of Turkey south of the Caucasus, Kazak were known for using geometric designs, high quality wool and fine knot counts.

Known for their large scale patterns and usually high contrasting colors, Kazak rugs tend to be very distinct. Some Kazak use a palette of colors in the blue and red ranges while others are very bright delving into the greens and yellows. Generally they are woven in wool on a wool foundation and use Turkish, or symmetrical, style of knotting. Due to their nature, colors, and age Kazak rugs tend to be considered very collectible.

Old Kazak - Circa 1900's

The newer Kazak have a different origin. In the early to late 1990’s, many Afghani refugees had been forced to relocate to Pakistan. Lacking any form of consistent income, they turned to weaving to try and support themselves. During this time frame, many designs moved away from the traditional dark red and black Afghani patterns and into a broader spectrum of colors and patterns.

In the early 2000’s, after the US invasion, most of these refugees traveled back to Afghanistan. They took with them some of the new patterns and techniques that they had learned and developed while in Pakistan. As such, many modern Afghani rugs have branched outward from their normal weaving traditional. Modern Kazak were born out of this.

Based on the old Turkish Kazak patterns, these modern Kazak use bright bold colors, strong geometric motifs, and hand spun wool. Unlike their older counterparts, modern Kazak are woven with cotton foundations. Most are woven using Ghazni wool harvested form sheep raised the in Ghazni mountain ranges of Afghanistan. This wool is very dense and makes for a very strong rug. As such most modern Kazak to last well into the late and even next century.

Modern Kazak - Circa 2010's


By: Matt Gabel

Matt Gabel is the Retail Manager at Serafian’s Oriental Rugs. He has been working closely with rugs for over 25 years.  Serafian’s offers free pick up and delivery in the Albuquerque metro area. For more information, call (505) 504-RUGS or go to serafians.com

Keep your rug safe from Moths and Carpet Beetles

Moth and Beetle

Rugs are some of the most durable home furnishings you can purchase. They are woven to be walked on and receive the heaviest traffic and abuse, but still last generations. In fact, rugs have very few “Natural Enemies”.  Chief among those diabolical foes are Moths and carpet beetles.

When it comes to rugs, few things can compete with the destructive force of a swarm of hungry
moths. About the size of a grain of rice, Eggs Close upthese small pests tend to lay their eggs in dark and undisturbed
places on your rugs. Once the eggs hatch, the larvae begin to quickly eat their way thorough wool, silk, or any other protein fiber. Regular inspection of at risk areas goes a long way to preventing damage and keeping your rugs safe, but if you ever do find evidence of moth eggs, call a rug cleaning professional right away.

CB-L&ALess common than the wool moth, but every bit as dangerous to your rug is the carpet beetle. Smaller than Abraham Lincoln’s face on a penny, carpet beetles are tiny, but don’t be fooled by their size. Just like moths, they can lay their eggs in your rugs and chew through your rug in a few days.

If you have a pest infestation, be it moth or carpet beetle, always remember to call a professional. Proper cleaning will remove the infestation, kill any eggs hiding in the pile or foundation of the rug, and go a long way toward preventing future damage.