Holiday Wash In Full Swing!

We asked Albuquerque to bring in their rugs for cleaning before their holiday guests arrived, and they’ve responded in a big way. Our new wash facility, built earlier in the year, is now operating at full capacity, with water flowing, soap bubbling, and dirt disappearing at an unprecedented rate! Here you can see our washers hard at work using our newest rug-cleaning machinery and tools. We’ve worked tirelessly to innovate and refine our process, and our customers are starting to see the results. Using our expanded building, 1,200 gallon wash tub, large centrifuge to spin water out of the rugs at 900 RPM, and a plethora of other tools, products, and techniques, New Mexico’s carpets are now being cleaned better and more thoroughly than they’ve ever been before.

Intrepid wash warriors of the sudsy plains take to their task. 

In addition, the services we offer beyond cleaning have expanded as well. Here, you can see our Wash manager, Brian, hand-dying wool in preparation for a restorative repair on an old, damaged carpet. Also, the fabric protection, rug padding, and storage solutions we offer are second to none as we continue to grow.

Brilliant colors made by a contentiously brilliant man. 

As you can see, we’re proud of the progress we’ve made as a business, and we have you, our customers, to thank for it. Stay with us as we have even more major improvements and announcements to make in the near future, and Happy Holidays!

Larry Mitchell Music Video shoot – featuring Serafian’s Rugs!

Today, world famous guitarist Larry Mitchell shot a new music video, and Serafian’s was honored to have our rugs present as the setpieces! Larry Mitchell is a Grammy award-winning producer, engineer and performer who has toured the world playing guitar with well-known artists including Tracy Chapman, Billy Squier, Ric Ocasek and Miguel Bosé.

We will be sure to post the video for everyone to see when it is completed. In the meantime, here are some images from the shoot.