Believe it or not, this isn’t a rug. This is a pile of dirt. The rug this came from was so packed with dirt, that when we turned it over and beat the back side of it, you could clearly see the pattern and colors of the rug.
This was caused by the dirt slowly grinding away at the fiber of the rug from the inside, so when we beat it, a lot of wool came out alongside the dirt. Unfortunately, that slow grinding process took a lot of life out of this rug.
Packed in dirt is the number one killer of rugs over time. This is why we recommend having your rugs cleaned every two years. Doing so will prevent the dirt from getting too deep into the foundation and taking years away from the life of your rug.